![]() The developers behind some of gaming’s most successful modern horror titles have their own theories. ![]() ![]() “This is especially true for young people who are just learning to master their emotional responses and social rules around looking tough or detached.” ‘If pain makes you feel alive, then horror is the closest thing’ “There’s some research to suggest that the appeal of horror is that it gives you a chance to show off,” Madigan notes. This may be driving the popularity of horror gaming even more in the age of YouTube where the ‘Let’s Play phenomenon’ has seen streaming of scary video games amass jaw-dropping numbers of uploads and views online. “There’s the school of thought that we do scary stuff to look tough and cool to members of the opposite sex, and other peers.” His first Outlast gameplay video has more than 16 million views. ![]() YouTube personality PewDiePie surged to popularity largely as a result of his playthroughs of horror games. ![]()
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